From Nike Shox to View Nike--To Stand As a King Forever

Nike Shox has been more than 10 years from the begining of its publiction.One day it may out of popular but Nike will stands as a king forever.
There is an old saying:"Attitude determines"Nike maintains the attitude of the leader once its came. Nike's marketing strategy and unconventional in many ways, it still followed the Adidas decades to set up a successful model: insist on leading technology, low-cost expansion, a unique corporate image recognition system, international competition advertising effects and big stars, and product diversification. But this series of imitation make Nike exceed Adidas.
The change in attitude help Nike to gain more market share from the female sports market.And sales of women's movement quickly overtook the men sporting goods. From 2000 to 2004, Nike women's shoes sales accounted for 20% of the total sales of the Nike brand. Female sportswear sales increased 9% to $ 17.4 billion; the same period in male sports apparel sales fell 11 percent to $ 13.4 billion.
Marketing strategy as consumer preferences change. Respond quickly to market changes, it is to keep the magic weapon of Nike's core competitiveness in the market. Learn from it and find a new combination. Nike is no secret in the process of enterprise development to learn and follow the example of the German brand Adidas.
We may see similarity on nike shox to Adidas but not same.Successful imitation is not simply blind obedience.It includs successful policy, standards and measures. Nike, in imitation of the process to establish its own personality and style. With an effective imitation, establish the regulatory agencies to remain alert to new market opportunities. Despite imitate do not have innovation and resource-intensive and effective imitation can lead to its own success that imitate others and that is that.
It's writes by MyInstylesShoes date 6.21.2012.